HUANG YULONG in FLOWIN

HUANG YULONG in FLOWIN




BLANGKAZ FLOWIN Grand Opening in Jingdezhen – Immersed in the Game, From Clay to Form; Following the successful conclusion of its Shanghai, Beijing, and Wuhan stops, BLANGKAZ FLOWIN's youth cultural activities have expanded to a new city – Jingdezhen. The Shenzhen Imperial Kiln Culture, in conjunction with the National Ceramic Copyright Center, and the FLOWIN Youth Cultural Activities recently launched with great fanfare. Immersed in the game, from clay to form; refining beauty, FLOWIN's rebirth!

Beginning with earth, perfected by fire. BLANGKAZ, a prehistoric Germanic word meaning "burning," signifies the infinite possibilities within the black and white of primordial fire. Porcelain, too, undergoes a stunning transformation under firing, reshaped by the flames to ultimately present the exquisite beauty of Eastern aesthetics. Fire brings warmth and courage to humanity; the collision of two flames creates a dazzling brilliance. Jingdezhen, a city that encapsulates half of ceramic history. The charm of this millennium-old porcelain capital will be condensed in BLANGKAZ's new landmark—Changnanli World Ceramic Trendy Town. From August to December, in this brand-new setting in beautiful Jiangxi, we look forward to writing a sequel to "making the legendary popular" with you.

Changnanli World Ceramic Trendy Town, a national 3A scenic spot, is based on trendy design art. Focusing on youthfulness, fashion, trendiness, IP development, and technology, it leverages the synergy of culture, tourism, commerce, and industry to create a new IP for trendy design art in Jingdezhen. It aims to become a new scene and benchmark integrating art exhibitions, trendy culture, gourmet food, art-themed homestays, and fashionable shopping. The spirit of the "Millennium Porcelain Capital" continues to write a new chapter of glory amidst the interweaving of history and modernity, tradition and innovation.

On August 24th, the grand opening ceremony of BLANGKAZ FLOWIN Jingdezhen-Beijing-Seoul, themed "Turning Clay into a Shape, Gathering Blessings and Radiating Light," was held in Jingdezhen. Huang Duan, Executive Director of the Changnanli Investment Promotion and Operation Leading Group Office, provided guidance and discussed new topics related to the flow of blessings. The opening ceremony included a "FLOWIN Following the Light" exchange session, facilitating lively discussions and the exchange of ideas; and concluded with a star-studded red carpet event and opening banquet, creating a dazzling and celebratory evening. The black/red/ceramic-themed dress code, reminiscent of blue-and-white porcelain on a glaze, painted a vibrant picture of the opening night, showcasing the passionate fusion of ceramic heritage and youth culture.

In this FLOWIN youth culture event, BLANGKAZ continues to collaborate with numerous outstanding brands and artists, creating synergy and showcasing ceramic culture in a unique and fresh way through various forms of connection. The main theme of BLANGKAZ FLOWIN is "Making what is passed down popular." Only when traditional culture is deeply connected with the lives of contemporary youth can aesthetics find its place, time gain warmth, trends have depth, and youth be filled with passion.

BLANGKAZFLOWIN's mission is to "dissipate heat" and "gather blessings." Shenzhen Imperial Kiln Culture, in collaboration with the National Ceramic Copyright Center and BLANGKAZ Company, will join forces with Jingdezhen government departments and national brand enterprises to gather the warmth of humanistic values ​​and get closer to the heart of everyday life through the vivid practice of living heritage. By "revitalizing" ancient ceramic culture, refining the purity of contemporary life, and integrating the most authentic lifestyle, the ancient city will be imbued with the rich atmosphere of the "Millennium Porcelain Capital."

Furthermore, a special project, the FLOWIN CITY TOUR, connects three cities: Jingdezhen, Seoul, and Beijing, awaiting exploration. Spanning three locations, passing on the kiln fire, starting from Jingdezhen, BLANGKAZ extends a passionate invitation to the youth of Seoul and Beijing to FLOW-IN & FLO-WIN. From clay to form, glaze reveals the flow of fortune! Retrospection for advancement! Salute for innovation! Let the rumor become popular! Let's BLANGKAZ!

FLOWIN refers to a state of complete immersion, self-forgetfulness, and profound enjoyment when doing something. Zhuangzi, in his story "The Butcher's Skill in Carving an Ox," describes the butcher's mastery of the craft, achieving a state of complete absorption, where he sees no ox, yet understands the entire ox, achieving a state of divine mastery – this is FLOWIN. BLANGKAZ is a platform for disseminating youth culture and aesthetics, representing a youthful attitude towards life, a spirit of innovation and the pursuit of a better life. It guides young people to create our own passion and beauty, continuing to transmit energy and enthusiasm infinitely. We believe it begins here, but it will not end here.

When we look back, it's to move forward better; when we pay tribute, it's to continuously innovate. BLANGKAZ hopes this curatorial event will become a mission-maker, connector, and leader in the fusion of traditional and youth culture. We welcome everyone to flow in, join forces, and ultimately realize the beautiful vision of FLOW-IN & FLO-WIN, ensuring the enduring flames of the kilns and the long-lasting legacy of our culture. The Shenzhen Imperial Kiln Culture, in conjunction with the National Ceramic Copyright Center and the FLOWIN Youth Culture event, will continue until December 24th at the Changnanli World Ceramic Trend Town, hoping to attract even more people to experience the beauty of porcelain!



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